Private visibility audit

Dr Inga Anatolyevna Taganova

Dr Taganova, let’s look at your local visibility.

We ran one search, a skin care clinic, from 25 spots around Woodstock Rd in Oxford. The map shows you come up first at your own address, then drop far down the list across most of the area. Each dot is one of those spots; Green means you are in the top three there.

Away from your doorstep, someone searching on their phone may not come across you. So what does this look like for a nearby practice?

The comparison worth looking at

One nearby practice shows up wider

Oxford Skin Clinic appears both close to you and further out, while your practice is mainly seen nearest your address.

We ran the same search from the same spots around Woodstock Rd in Oxford, so these two maps read side by side.

So the wider area around Woodstock Rd in Oxford can be reached from where you are. That leads to who is actually reaching your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

The searches we found for your site did not use your practice name; one of them was 'oxford mounjaro'.

  • Your name is not yet a route people use on Google to reach your practice.
  • There are searches for what you offer around Woodstock Rd in Oxford, but your pages sit too far down for most people to see.

So what are people searching for when they do not know your name yet?

The searches behind the numbers

New patients do not reach you this way

These are searches about your services rather than your name. They point to hair loss, medical weight loss and Profhilo, not to people nearby looking for a skin care clinic.

  • 'oxford hair loss clinic' shows up beyond the first page of results and leads to your home page, so most people never see it.
  • 'oxford mounjaro' shows up beyond the first page of results and leads to your medical weight loss page, so most people never see it.

No service search is currently bringing new people to your site. Someone looking for a skin care clinic around Woodstock Rd in Oxford does not arrive this way yet.

Picture the patients searching for skin treatments in Oxford finding you first.

There are real strengths here worth keeping, and a few gaps worth some attention. Both sit side by side below, and all of it is workable.

Worth your attention
  • Across the search locations tested around Woodstock Rd, you sit far down the list in most of them, so someone looking a few streets away may never come across you.
  • For the same search, Oxford Skin Clinic comes up ahead of you across those tested locations, which suggests much of the city is still open to you.
  • Searches that do not include your name, such as Oxford weight loss and hair loss enquiries, show up beyond the first page, so people who do not know you yet can miss you.

I ran clinics myself, so this is two colleagues looking at the same page. None of it needs solving at once, and each of these can be taken on its own.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?