We ran one search, a proctologist, from 25 spots around Headington in Oxford. The map shows you among the first three almost everywhere. In most of those spots, you appear first, with only a small dip on the western side. Each dot is one of those spots; Green means you are in the top three there.

People nearby can find you across most of the area, so that presence is worth protecting. The question is how that looks next to a practice nearby.

Against Ms Kat Baker Consultant Surgeon, you show up well across the same nearby spots and come first more often.

This is the same search, from the same spots around Headington in Oxford, so you can read the two maps side by side.

So the next question is simple: beyond the map, does anything on Google bring people to your website?

We looked for the Google searches that lead people to your website. The search tool we used found none, not even a search for your name. It is an estimate, but a clear one.

• So the patients who contact you today arrive another way: a referral, a colleague, the map, or already knowing you.

That leaves the people who have never heard of you. What do they search for?

Someone who does not know your name searches for a proctologist around Headington in Oxford. None of the searches we found leads that person to your website.

Your pages are not yet doing the work of being found. That is where we would start, with the services you most want to be known for.