We ran one search, a gastrointestinal surgeon, from 25 spots around Headington in Oxford. The map shows you are far down the list in most places, including close to you. So someone nearby is unlikely to come across you on this map. Each dot is one of those spots; Green means the practice is in the top three there.
So the next question is who is reaching your website now.

Professor Nick Maynard appears further out across the map, including nearest to you, so a patient nearby is more likely to see that practice first.
This is the same search, run from the same spots around Headington in Oxford, so the two maps can be read side by side.
It shows that wider reach around Headington in Oxford is possible. The next question is whether your website is mostly reached by people who already know you.

From the searches we found, people reaching your website through Google are not searching for your name. One search we saw was 'gallbladder surgery'.
So which searches could bring you people who do not know your name yet?

These are searches about gallbladder surgery, hernia surgery and private hospital information, rather than your name.
Gallbladder surgery is the one worth building on, but it is still beyond the first page, so someone looking for gastrointestinal surgery around Headington in Oxford does not arrive this way yet.

Here is what already works for you, and the first things we would put right.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.