Private visibility audit

Mr Samuel Alexander Cornelius MacKeith

Mr MacKeith, let’s look at your local visibility.

We ran the same search, an otolaryngologist, from 25 spots around Headington in Oxford. You are on the first screen in many spots. You drop below the top three in most, especially farther out. Each dot is one of those spots; Green means you are in the top three there.

From those weaker parts, someone searching on their phone may not come across you. That leaves a simple question: who is being found nearby instead?

The comparison worth looking at

One nearby practice shows up more widely

Mr Pablo Martinez-Devesa ENT Surgeon Oxford appears ahead of you both close to your address and further out, so patients nearby are more likely to see that practice first.

We ran the same search from the same spots around Headington in Oxford, so the two maps can be read side by side.

So that reach is possible around Headington in Oxford. The next question is whether your website is bringing in anyone who does not already know you.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

We found no Google search that reaches your website

We looked for the Google searches that lead people to your website. We found none, not even a search for your name. It is an estimate, but a clear one.

  • So the patients who contact you today arrive another way: a referral, a colleague, the map, or already knowing you.

That leaves the people who have never heard of you. What do they search for?

The searches behind the numbers

No search we found leads new patients to your pages

Someone who does not know your name searches for an otolaryngologist around Headington in Oxford. None of the searches we found leads that person to your website.

Your pages are not yet doing the work of being found. That is where we would start, with the services you most want to be known for.

Picture the patients searching for ENT care in Oxford being able to find you.

Below is a short, honest read of where you stand and what we would fix first.

What we would fix first
  • For "otolaryngologist" around Headington, you sit below the first three in most spots tested.
  • Mr Pablo Martinez-Devesa ENT Surgeon Oxford comes up ahead of you on that same search.
  • We found no Google search that leads to your website, not even your name.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?