Private visibility audit

Dr William Francis Murray Jackson

Dr Jackson, let’s look at your local visibility.

We ran one search, Medical group, from 25 spots around Headington in Oxford. You are easy to find close by. Farther out, you are far down the list in most spots. Each dot is one of those spots; Green means you are in the top three there.

Away from Headington, someone searching on their phone may not come across you. Close by, you do show among the top three.

The comparison worth looking at

One nearby practice shows up wider

In the same search, Temple Cowley Medical Group appears near your address and further out, so patients farther out are more likely to see them before you.

This is the same search from the same spots around Headington in Oxford, so the two maps can be read side by side.

So that wider reach is possible around Headington in Oxford. The next question is who is reaching your website now: people who know you already, or new patients?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

From Google, people are not yet reaching your site by searching for your name. This is an estimate. We did see searches like 'knee physio near me' bringing people in.

  • That means your name is not yet the thing people type when they want care around Headington in Oxford.
  • The good news is people can already find your site without knowing you. Your website is doing part of the hard work of being found.

So what are those searches, and where do they take a patient on your site?

The searches behind the numbers

New people reach you through physiotherapy searches

These are searches by people who do not know your name yet. The ones that reach you are about physiotherapy, rather than knee surgery itself.

  • 'knee physio near me' shows up among the first results and leads to your specialist physiotherapy page.
  • 'private knee replacement near me' shows up low on the first page, so it is seen by few people and brings almost no one to your home page.

The clearest point is that the pages bringing new people are about another service of your practice, specialist physiotherapy. Someone looking for knee surgery around Headington in Oxford does not arrive this way yet.

Picture the patients searching for knee care in Oxford being able to find you.

A fair look at what already works for you, and what we would fix first.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?