We ran one search, Medical group, from 25 spots around Headington in Oxford. You are easy to find close by. Farther out, you are far down the list in most spots. Each dot is one of those spots; Green means you are in the top three there.
Away from Headington, someone searching on their phone may not come across you. Close by, you do show among the top three.

In the same search, Temple Cowley Medical Group appears near your address and further out, so patients farther out are more likely to see them before you.
This is the same search from the same spots around Headington in Oxford, so the two maps can be read side by side.
So that wider reach is possible around Headington in Oxford. The next question is who is reaching your website now: people who know you already, or new patients?

From Google, people are not yet reaching your site by searching for your name. This is an estimate. We did see searches like 'knee physio near me' bringing people in.
So what are those searches, and where do they take a patient on your site?

These are searches by people who do not know your name yet. The ones that reach you are about physiotherapy, rather than knee surgery itself.
The clearest point is that the pages bringing new people are about another service of your practice, specialist physiotherapy. Someone looking for knee surgery around Headington in Oxford does not arrive this way yet.

A fair look at what already works for you, and what we would fix first.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.