We ran one search, Surgical center, from 25 spots around Headington in Oxford. You are on the first screen in many spots, but below the top three in most. Closer to you, you appear among the first three more often; across the area, you drop. Each dot is one of those spots. Green means you are in the top three there.

Where the map is weaker, someone searching nearby may not come across you. Close to you, there is some presence to protect. So what happens when another nearby practice appears?

Compared with you, Oxford Hernia Clinic appears both close to your address and further out, so patients nearby are more likely to see it across Headington.

This is the same search from the same spots around Headington in Oxford, so the two maps can be read side by side.

So a wider presence across Headington is possible. Who is getting through to your website when people search?

None of the searches we found used your practice name. Instead, people reach you through searches like 'operation for lymphedema'.

• That means someone who already knows you may still be searching another way, rather than typing your name into Google.
• Your website is already doing part of the hard work by being findable when someone searches for this kind of surgery around Headington in Oxford.

So which searches are bringing in people who do not know you yet?

These are searches for your lymphoedema surgery, related lymphatic procedures, and imaging, each leading to a page on your site.

• 'operation for lymphedema' shows up among the first results and leads to your about page, so a person with lymphoedema can reach your practice from this search.
• 'lymphography' shows up low on the first page and leads to your ICG lymphography page. It is seen by few people and brings almost no one.

The clearest opening is your own field: people searching for an operation for lymphoedema can already find you, so that service is the one to build on.