We ran the same search, Skin care clinic, from 25 spots around Summertown in Oxford. You are among the top three almost everywhere. You show up first near you, then lower down farther out. Each dot is one of those spots; Green means the practice is in the top three there.

Your nearby presence is strong. Farther out, someone searching there may not come across you. The question is how that looks next to another clinic nearby.

Against Oxford Skin Clinic, you both show up well around Summertown, and you come first more often. So nearby patients are likely to find you.

This is the same search, made from the same spots around your practice, so the two maps can be read side by side.

That makes your local map an asset around Summertown in Oxford. The next question is whether your website turns that strength into new enquiries, or mainly serves people who already know you.

Most people who reach your website through Google were not looking for your practice by name. That is an estimate, and we even saw searches like 'profhilo'.

• That means people can reach you without searching your full practice name.
• Your website is already doing part of that work, because some searches without your name lead people to you.

So which searches are helping new people find you?

These searches are mostly around Cannelle itself, with a few for beauty treatments and Profhilo.

• 'cannelle medispa' shows up among the first results and leads to your home page, so someone who knows Cannelle but not your full practice name can reach you.
• 'profhilo' is beyond the first page of results and leads to your Profhilo page, but most people never see it.

The useful point is that the searches bringing new people are still mainly Cannelle searches. Someone looking for skin care around Summertown in Oxford does not arrive this way yet. That gap is the next thing to understand.