We ran the same search, Medical clinic, from 25 spots around Park End St in Oxford. The map shows you far down the list in most places. So nearby searchers are unlikely to see you early on. Each dot is one of those spots; Green means you are in the top three there.

From most of those spots, someone searching nearby may not come across you. It helps to see what the same search looks like for one nearby practice.

Around Park End St in Oxford, South Oxford Health Centre appears both close to your address and further out, where your practice is harder for patients to find.

This is the same search, made from the same spots around Park End St in Oxford, so the two maps can be read side by side.

That suggests a wider local presence is reachable here. The next question is who reaches your website now.

This estimate suggests the searches we found use terms like 'piles', not your practice name, when people reach your site through Google.

• That usually means people are finding information about the problem first, rather than coming to you because they already know your practice.
• Because some of those searches reach the first page, your website is already doing part of the hard work of being found around Park End St in Oxford.

So which searches are bringing those people to you?

These are searches about piles, thrombosed haemorrhoids and haemorrhoid creams. They are the searches that can put your pages in front of someone who does not know your practice yet.

• 'best hemorrhoid cream' shows up among the first results and leads to your page about haemorrhoid creams.
• 'piles' shows up low on the first page, below the results most people click, and leads to your page about external and internal piles.

The clearest opening in your own field is haemorrhoid care, especially haemorrhoid creams. That is already helping some new people find you around Park End St in Oxford, and it is where to start.