Private visibility audit

Dr Susanna Alberti

Dr Alberti, let’s look at your local visibility.

We ran one search, a skin care clinic, from 25 spots around Headington in Oxford. The map shows you first right by your own location, then far down the list across most nearby spots. So you appear strongly only very close to you. Each dot is one of those spots; Green means you are in the top three there.

Away from your immediate area, someone searching on their phone may not come across you. That raises a simple question: who are they seeing nearby instead?

The comparison worth looking at

One nearby practice shows up more widely

Compared with you, Oxford Skin Clinic appears both close to your address and further out, so people searching nearby can find them more often around Headington.

This is the same search, made from the same spots around your practice, so the two maps can be read side by side.

Being found further out around Headington is possible, and right now someone with a phone in hand finds another clinic here more easily than you. Your website is already bringing people in.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

The searches we found that reach your website use treatments and services, not your practice name. That is an estimate, based on searches like 'botox in oxford'.

  • That means people who have already heard of you may still reach you another way, while Google is bringing in people searching for skin care treatment around Headington in Oxford.
  • Because some of those searches reach the first page, your website is already doing part of the hard work of being found by people who do not know you yet.

So which searches are bringing those new people to your website?

The searches behind the numbers

New people reach you for botox and hair loss

These are searches from people who do not know your name yet. They group around two services you offer: botox and hair loss treatment.

  • 'botox in oxford' shows up among the first results and leads to your home page, so someone nearby looking for botox can reach your main clinic page.
  • 'oxford hair loss clinic' shows up among the first results and leads to your hair loss treatment page, so someone looking for that help can reach the right page.

The clearest opening is botox. It already helps new people find you around Headington in Oxford, and it is the service worth building on.

Picture the patients already searching for Botox in Oxford being able to find you.

Some of this is already working well, and the rest is a short list to fix.

What we would fix first
  • For "skin care clinic" around Headington, you are far down the list in most spots tested.
  • Oxford Skin Clinic comes up ahead of you on that same search.
  • "botox oxford" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?