We ran one search, Medical clinic, from 25 spots around Headington in Oxford. On this map, you show very strongly close to your practice. Beyond that small pocket, you are far down the list in most spots. Each dot is one of those spots. Green means the practice is in the top three there.

From most tested spots, someone searching nearby may not come across you. Close to your practice, you do have a small presence worth protecting.

Compared with you, Cowley Road Medical Practice appears more often both close to your address and further out, so a patient nearby is more likely to see them on the map.

We ran the same search from the same spots around Headington in Oxford, so the two maps can be read side by side.

This suggests a wider local presence is reachable here, not just right by your door. So when people do reach your website, are they already looking for you by name?

From the searches we found, people reaching your site through Google do not appear to be using your practice name. One example is 'private hernia surgery near me'.

• That means people who land on your site are more likely to be searching for hernia treatment around Headington in Oxford than looking specifically for your practice.
• Your website is already doing part of the hard work of being found by people who do not know your name yet.

So what are those searches, and where do they lead people?

These are searches about hernia surgery, including private treatment and cost. They all point to your home page.

• 'private hernia surgery near me' has no confirmed position here. It leads to your home page.
• 'how much does a private hernia operation cost uk' has no confirmed position here. It also leads to your home page.

The gap is simple: we did not find a plain hernia surgery search where your page is confirmed among the first results, so someone looking for hernia care around Headington in Oxford does not arrive this way yet.