Private visibility audit

Dr Friedrich Peter Carls

Dr Carls, let’s look at your local visibility.

We ran the same search for an oral and maxillofacial surgeon from 25 spots around Banbury Rd in Oxford. It shows you among the first three almost everywhere. That is a strong local presence. Each dot is one of those spots; Green means the practice is in the top three there.

So when someone nearby searches from around here, they are likely to come across you. That presence is worth protecting. A nearby practice shows what that can look like.

The comparison worth looking at

Your map holds up nearby

Both practices show up well around Banbury Rd in Oxford, but Oxford Oral Surgeon comes first more often, which makes your own map a real asset.

We ran the same search from the same spots around Banbury Rd in Oxford, so you can read the two maps side by side.

That means your local map is already helping you here, and the next question is your website: does it turn that strong showing into visits from new people?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

From the searches we found, people reaching your site through Google are not using your practice name. This is an estimate, based on the searches we could see.

  • That means your name is not yet a search people are using when they turn to Google for an oral and maxillofacial surgeon around Banbury Rd in Oxford.
  • There are searches without your name, but your pages sit too far down for most people to see them.

So which searches do people make when they do not know your name yet?

The searches behind the numbers

New searches are about implants

These are implant searches. They lead people to your team page rather than a treatment page.

  • 'oxford dental implants' is beyond the first page of results, so most people never see it, and it leads to your team page.
  • 'oxford implants' is beyond the first page of results, so most people never see it, and it leads to your team page.

The useful finding is the gap: these searches are about implants, so someone looking for an oral and maxillofacial surgeon around Banbury Rd in Oxford does not arrive this way yet. That is the priority to weigh up.

Picture the patients searching for implants in Oxford finding you among the first names.

Some of what you have built is already working well and worth protecting. A few things need attention, and none of them are hard to put right.

I used to run clinics myself, so I read this the way one colleague reads it with another. None of these gaps is complicated, and each one can be handled on its own.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

Everything built stays yours

If you stop, you keep all of it. No minimum term.

We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?