We ran one search, Dental clinic, from 25 spots around Beaumont St in Oxford. Very close to you, you show lower down the first screen. A little farther out, you are far down the list in most places, so the map is weak almost everywhere. Each dot is one of those spots; Green means you are in the top three there.

That may mean someone searching from most nearby areas does not come across you. So how does a practice nearby compare?

Against St. John’s Dental & Implant Centre, your practice appears less often both close to Beaumont St and further out, so more nearby patients are seeing that practice instead.

This is the same search from the same spots around Beaumont St in Oxford, so the two maps can be read side by side.

That suggests more of the area around Beaumont St can be reached. The next question is who is actually reaching your website today.

This estimate suggests most people reaching your site through Google were not looking for you by name. They were searching more generally around Beaumont St in Oxford, for example 'dentist oxford'.

• That matters because a patient who has never heard of you can already find your website when they search for a dentist nearby.
• People who search your name still matter, but your website is already doing part of the harder job of helping new people find you.

So which searches are bringing those new people to you, and where do they land?

These are searches for a dentist or private dentist that bring people to your own pages around Beaumont St in Oxford.

• 'dentist oxford' shows up among the first results and leads to your home page, so someone nearby looking for a dentist can reach your practice.
• 'private dentist oxford' shows up among the first results and leads to your home page, so people looking for private dental care can find you there.

The clearest point is that general dentist searches already bring new people to your dental pages. That part is already working for you, and it shows where to build from next.