We ran the same search, Dental clinic, from 25 spots around Between Towns Rd in Oxford. You appear first close to you and stay on the first screen in many spots. But in most tested spots you drop below the top three, especially north towards Headington and New Marston. Each dot is one of those spots; Green means you are in the top three.

So people nearby may find you easily close to home, while from weaker parts of the map they may not come across you. How do you compare with another practice nearby?

Against Leys Dental Practice, you hold up near Between Towns Rd, but it appears further out around Headington where your map starts to thin.

This is the same search, from the same spots around Between Towns Rd in Oxford, so the two maps can be read side by side.

That suggests you could show up further out too, not only close to home. When someone nearby needs a dentist, do they search for you by name?

In the searches we found, nobody reaches your site by typing your practice name. This is an estimate, and it points to people searching in other ways instead.

• That means people who already know you may still search by treatment or by area, not by your name alone.
• We found those searches, but your pages sit too far down for most people to see when someone nearby looks for a dentist around Between Towns Rd in Oxford.

So what do people search for when they do not know your name yet?

These are searches from people who do not know your name yet. We found one about general dentistry, and several that are really about other practices or organisations.

• For 'dentist cowley centre', you show up low on the first page, so it is seen by few people and brings almost no one to your home page.
• For 'temple cowley health centre phone number', you are beyond the first page, which most people never see. That is not someone looking for your dental care anyway.

The useful opening in your own field is general dentistry around Between Towns Rd in Oxford, but right now that search is not bringing new people in.