We ran the same search, a dental clinic, from 25 spots around Headington in Oxford. You are among the first three through much of Headington, but lower down near you and further south towards central Oxford. So you appear on the first screen in many spots, but not in most top threes. Each dot is one of those spots. Green means the practice is in the top three there.

Where the map is weaker, someone searching there may not come across you. Where you show strongly in Headington, that presence is worth protecting. So how do you compare with a practice nearby?

Against Damira Oxford Dental Practice, you show up more widely around Headington, so someone searching there is more likely to come across you.

This is the same search from the same spots around Headington in Oxford, so the two maps can be read side by side.

Your local map is holding up here, so the question now shifts to your website: how are people finding it?

None of the Google searches we found used your practice name. People reach your site through other searches, such as 'little london dentist'.

• That means people who already know you may search in other ways, not by typing your name into Google.
• Your website is already doing part of the hard work of being found around Headington in Oxford, even when someone does not know your name.

So which searches are bringing those new people to your site?

These searches are for dental clinics by name. They lead to your home page or to pages for individual clinics, rather than to a page about dental care around Headington in Oxford.

• 'colosseum dental' shows up among the first results and leads to your home page. That search is the name of another organisation, so it is not someone looking for your practice.
• 'little london dentist' shows up among the first results and leads to your Little London dental clinic page. Someone searching for a dentist can reach that page even if they do not know your name yet.

So dental clinic pages already let some new people find you, but through other clinic names rather than through a search for a dentist around Headington in Oxford. That is the gap worth closing.