Private visibility audit

Ghada Jassim Barazanjie

Ghada, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Headington in Oxford. You appear on the first screen in many spots close to you. But in most of the map you are below the top three, and you drop far down in the city centre and Cowley. Each dot is one of those spots; Green means the practice is in the top three.

That means people nearby can find you, but from the city centre and Cowley they may not come across your practice. Is anyone nearby covering more of that map?

The comparison worth looking at

One nearby practice shows up more widely

Manor Dental Clinic appears both near your address and further out more often than you, which shows the map around Headington can reach well beyond your doorstep.

This is the same search from the same spots around Headington in Oxford, so both maps can be read side by side.

So the spots where you fall away are not out of reach. The next question is who reaches your website now: people who already know you, or people finding you nearby?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

From the searches we found, people reaching your website through Google are not using your practice name. This is an estimate, and no search for your name came up at all.

  • So anyone who already knows your practice may be finding you another way, such as the map, a recommendation, or your web address.
  • For someone nearby around Headington in Oxford, the real question is which everyday searches let them find you without knowing your name.

That brings us to the searches people use when they have not heard of you yet.

The searches behind the numbers

One general dental search appears, but low

These are searches from people looking for a dentist rather than searching for your name.

  • 'dentist headington' shows your practice low on the first page, so it brings almost no one, and it lands on your home page.

The search we found in your own field is for a dentist around Headington in Oxford, but it is not yet high enough to bring many new people to you.

Picture the patients searching for a dentist in Oxford being able to find you.

Here is what already works well for you, and what we would put right first.

What we would fix first
  • For "dental clinic" around Headington, you sit below the first three in most spots tested.
  • Manor Dental Clinic comes up ahead of you on that same search.
  • "dentist headington" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?