We ran the same search, a dental clinic, from 25 spots around Headington in Oxford. You come up first at your own location. Beyond that, you are far down the list in most spots. Each dot is one of those spots; Green means the practice is in the top three there.

Someone searching a little further away may not come across you, while your immediate area is worth protecting. So who do patients nearby see instead?

Against Manor Dental Clinic, your practice appears at the address but drops away further out, so patients nearby are more likely to see them across Headington.

This is the same search from the same spots around Headington in Oxford, so the two maps can be read side by side.

That wider presence is within reach for you too, and the next question is what happens when someone does reach your website.

The searches we found that reach your website do not use your practice name. This is an estimate. One example is 'dentist headington'.

• So people who already know you may be getting to you another way, like the map, a saved link, or after hearing about you.
• The people you have not met yet are searching for a dentist around Headington in Oxford, without knowing your name.

So which searches are bringing people to you without the name?

These searches are about two things: finding a dentist locally, and aftercare advice after a tooth extraction.

• For 'dentist headington', you show up low on the first page, so few people see it and it brings almost no one to your home page.
• For 'can i take ibuprofen after tooth extraction', you show up low on the first page, so few people see it and it brings almost no one to your aftercare advice page.

The main gap is local dentistry. We found your pages for dentist searches and for tooth extraction advice, but someone looking for a dentist around Headington in Oxford does not arrive this way yet.