Private visibility audit

Alastair Nash

Alastair, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around St Giles' in Oxford. For you, it is strong right by your address, where you appear first. Away from there, you drop far down in most places. Each dot is one spot; Green means your practice is in the top three there.

This may mean someone close by can find you, but farther out they may not come across you. That strong patch near you is worth protecting.

The comparison worth looking at

One nearby practice shows up wider

From the same spots, The Oxford Smile Clinics appears more often away from your address, so a patient a little further out comes across them, not you.

We ran the same search from the same spots around St Giles' in Oxford, so the two maps can be read side by side.

So being found further out is possible around St Giles' in Oxford. The next question is who reaches your website now: people who know you already, or new people nearby.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

From the searches we found, nobody is reaching your site by typing your practice name into Google. This is an estimate.

  • That means no one is arriving because they heard your name and looked you up.
  • Someone looking for a dental clinic around St Giles' in Oxford is using other searches, not your name.

So what are people typing when they do not know your name?

The searches behind the numbers

General dental searches reach you, but weakly

These are general searches for a dentist or dental clinic around St Giles' in Oxford. They all point to your home page, so they relate to your main dental care rather than one specific treatment.

  • For 'dentist oxford', you show up low on the first page, so few people see it and it brings almost no one to your home page.
  • For 'oxford dentist', it is the same: low on the first page, and almost no one reaches your home page from it.

General dental searches do reach your main page, but only where few people look, so being found for everyday dentistry around St Giles' in Oxford is not working well yet.

Picture the people searching for a dentist in Oxford being able to find you.

Here is what your practice already has going for it, and where we would start.

What we would fix first
  • For "dental clinic" around St Giles', you are far down the list in most spots tested.
  • The Oxford Smile Clinics comes up ahead of you on that same search.
  • "dentist oxford" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?