We ran the same search, Plastic surgeon, from 25 spots around Headington in Oxford. You are among the top three almost everywhere, but at your own location point you drop lower down the first screen. Each dot is one of those spots; Green means the practice is in the top three there.

From most tested spots, someone nearby can find you, though right by you they may look elsewhere. The same search also shows a nearby practice on that map.

You and Isabel Teo Plastic Surgeon both show up well around Headington, though that practice comes first more often.

This is the same search, from the same spots around your practice, so you can read the two maps side by side.

People nearby can find you, so the next question is what happens when they reach your website.

From the searches we found, people reaching your site through Google are not searching for your practice by name. This is an estimate.

• None of the searches we found uses your practice name, so your name is not yet what brings people to your site through Google.
• Searches do exist around Headington in Oxford, but your pages sit too far down for most people to see them.

So what are people searching for when they do not know your name yet?

These are searches for Botox and monsplasty, each leading to the matching treatment page on your site.

• 'botox oxford' shows up beyond the first page of results, which most people never see; it leads to your Botox treatment page.
• 'mons lift' also sits beyond the first page; it leads to your monsplasty page.

These searches do match services you offer, but none is yet where new patients around Headington in Oxford are likely to find you.