We ran the same search, a plastic surgeon, from 25 spots around Headington in Oxford. The map shows you among the top three almost everywhere. You often appear first, and only dip slightly at a couple of nearby spots. Each dot is one of those spots; Green means you are in the top three there.

People searching nearby can usually find you. In the few spots where you dip, they may see others first. It is a strong local presence worth protecting.

Against Nicola Petrie, you show up well and come first more often around Headington in Oxford.

We ran the same plastic surgeon search from the same spots around you, so both maps can be read side by side.

So your local map is an asset here. The question now is what brings people to your site in the first place.

The searches we found reaching your site do not use your name. One example is 'hand trauma injury' around Headington in Oxford.

• People who have heard of you are not typing your name into Google to find your site.
• The wider searches exist, but your pages sit too far down for most people to see them.

So which searches could bring you people who do not know you yet?

These searches are about plastic surgery treatments such as tummy and breast surgery, plus hand trauma care.

• 'hand trauma injury' sits beyond the first page of results and leads to your hand trauma page, so most people never see it.

In your own field, plastic surgery around Headington in Oxford, we could not confirm a search that already brings new people in. The only one we found was for hand trauma, and it is rarely seen.