We ran the same search, a surgeon, from 25 spots around Headington in Oxford. The map shows you on the first screen in many spots. It also shows you below the top three in most, so this is weak across much of the area we tested. Each dot is one of those spots; Green means you are in the top three there.

From the weaker parts of the map, someone searching on their phone may not come across you. So who are patients nearby seeing instead?

Oxford Hernia Clinic appears both close to your practice and further out around Headington, so patients nearby are more likely to see it before you.

This is the same search from the same spots around you, so the two maps can be read side by side.

That wider reach is possible around Headington in Oxford; the next question is whether your website is bringing in people who do not already know you.

About half the people reaching your site through Google already know your name, from searches like 'nick maynard'. The other half are looking for a surgeon more generally. This is an estimate.

• The people who search by name have usually heard of you already, from a referral or because they are an existing patient.
• The other half are people around Headington in Oxford looking for a surgeon without knowing your name, and your website is already doing part of the hard work.

So which searches bring in people who do not know your name yet?

We found one search that reaches your website beyond your full name. It is not about a treatment. It is someone typing your surname with doctor.

• 'maynard dr' shows up among the first results and leads to your home page.

The useful point is the gap: none of the searches we found is about upper GI surgery, so someone looking for an upper GI surgeon around Headington in Oxford does not arrive this way yet.