Private visibility audit

Mr Vivek Srivastava

Mr Srivastava, let’s look at your local visibility.

We ran one search, a cardiovascular and thoracic surgeon, from 25 spots around Headington in Oxford. The map shows you first almost everywhere, so your local presence there is very strong. Each dot is one of those spots. Green means you are in the top three there.

That suggests people nearby can find you easily, and you have a position worth protecting. So what does a nearby practice look like on the same search?

The comparison worth looking at

Your map holds up well nearby

Against Mr Di Chiara Thoracic Surgeom, you show up just as well and come first more often, so people searching around Headington in Oxford find you first.

This is the same search from the same spots around Headington in Oxford, so you can read both maps side by side.

Your local map is an asset here, so the next question is what happens when someone finds you and taps through to your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

None of the searches we found uses your name. People who reach your site through Google are coming from broader searches such as 'heart surgeon'.

  • That means Google is introducing you through what you do, not through your practice name.
  • That is a real strength. When someone around Headington in Oxford searches for a heart surgeon, your website is already doing part of the hard work.

So which searches are bringing those new people to your website?

The searches behind the numbers

Heart surgeon searches already bring new people

These are searches about heart surgery and bypass surgery, made by people who do not know your name and are looking for those treatments around Headington in Oxford.

  • 'heart surgeon' shows up among the first results and leads to your home page, so someone nearby can reach your practice when looking for heart surgery.
  • 'bypass operation of heart' sits low on the first page, so it brings almost no one to your bypass surgery page.

The clearest starting point is 'heart surgeon'. It already brings new people to your home page, while your bypass page is barely seen. That sets the priority for the work ahead.

Picture the patients searching for heart surgery in Oxford being able to find you.

Here is what already works for you, and the few things we would fix first.

What we would fix first
  • "cabbage bypass" sits low on the first page.
  • "cabg medical abbreviation" sits beyond the first page.
  • "heart surgeons" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?