We ran the same search, a neurosurgeon, from 25 spots around Beech Rd in Oxford. The map shows you among the first three almost everywhere. You have a steady presence across the area we tested. Each dot is one of those spots; Green means you are in the top three there.

That means people nearby can usually find you, and your steady presence around Beech Rd is worth protecting. How does that compare with a nearby practice?

Against Mr Simon Cudlip MD FRCS, Oxford Neurosurgeon and Spinal Surgeon, you both show up well around Beech Rd in Oxford, though they appear first more often.

This is the same search from the same spots around your practice, so the two maps can be read side by side.

You hold your ground here, even if the first place often goes elsewhere. So how are people finding you when they are not looking at the map?

The searches we found reach your site without your name, for example 'spinal neurosurgery'. It suggests people are not yet looking for you by name on Google.

• That means the people who do reach you this way are searching for the care you offer around Beech Rd in Oxford, not for your practice itself.
• Those searches do exist, but your pages sit too far down for most people to see them, so a patient with a phone in hand may never get as far as your site.

So which searches could still bring new people to you?

These searches are about spinal neurosurgery and keyhole spine surgery, plus a couple of broad terms that are less clearly about your work.

• 'spinal neurosurgery' shows up beyond the first page of results and leads to a page about your spinal neurosurgery work. Most people never see it.
• 'surgery keyhole' shows up beyond the first page of results and leads to your keyhole surgery page. Most people never see it.

Searches tied to your own field are there, but they sit beyond the first page, so someone looking for spinal neurosurgery around Beech Rd in Oxford does not arrive this way yet.