We ran the same search, Orthodontist, from 25 spots around Banbury Rd in Oxford. You are on the first screen in many spots, and among the top three near the centre. Farther out, you drop below the first three more often. Each dot is one of those spots; Green means you are in the top three there.

That means people searching from farther out may not come across you, while your stronger area near Banbury Rd is worth protecting. One nearby practice covers wider ground.

Oxford Orthodontics Practice appears ahead both close to you and further out around Banbury Rd in Oxford, so patients nearby are more likely to see it on the map.

We ran the same search from the same spots around Banbury Rd in Oxford, so the two maps can be read side by side.

This suggests a wider local presence is reachable here. So after the map, the next question is who is actually making it through to your website.

Almost everyone reaching your site through Google was already looking for you by name.

• That usually means they had already heard of you, through a recommendation or by passing by.
• When someone nearby searches for an orthodontist around Banbury Rd in Oxford without your name, they are choosing from whoever the map shows.

So which searches bring you people who do not know your name yet?

These are searches for your orthodontic care, and one for your hygienist page. They show which services a new patient may reach before they know your name.

• 'orthodontist oxford' shows up among the first results and leads to your home page.
• 'dental hygienist oxford' is beyond the first page of results, so most people never see it. It leads to your hygienist page.

The clearest finding is that orthodontist searches around Banbury Rd in Oxford already bring new people in. That is the service to build on.