We ran the same search, a surgeon, from 25 spots around Headington in Oxford. The map shows you far down the list in most places, with no strong area on this map. So nearby patients are unlikely to come across you there. Each dot is one of those spots; Green means you are among the first few there.

Where this map is weak, someone else is showing up instead. That leads to a simple question: who is being found nearby?

Against Oxford Hernia Clinic, you are behind both close to your address and further out.

We ran the same search from the same spots around your practice, so the two maps can be read side by side.

This suggests a wider local presence is reachable around Headington in Oxford, so the next question is who reaches your website now: people who know you already, or new people nearby.

From the searches we found on Google, nobody is reaching your site by typing your practice name. Instead, the searches are things like 'specialist sinus'.

• That means people who already know you may still search in other ways, but none of the searches we found uses your name.
• Those wider searches exist around Headington in Oxford, but your pages sit too far down for most people to see them on a phone.

So which searches can still bring people to you without your name?

These are searches for your ENT work, mainly salivary gland problems and sinus care, from people who do not know your name yet.

• 'mandible glands' shows up low on the first page, so few people see it and almost no one reaches your salivary glands page.
• 'specialist sinus' is beyond the first page of results, so most people never see it, and it leads to your home page.

The clearest opening is salivary gland care: you already have a page for it, but it sits low on the first page, so few new people around Headington in Oxford reach you that way yet.