Private visibility audit

Mr Giles Bond-Smith

Mr Bond-Smith, let’s look at your local visibility.

We ran the same search, a surgeon, from 25 spots around Headington in Oxford. The map shows you first at the centre, and among the top three almost everywhere else. Each dot is one of those spots; Green means you are in the top three there.

This suggests people searching nearby can usually find you, especially close to Headington, so this is a presence worth protecting. How does a nearby practice look on the same search?

The comparison worth looking at

A nearby practice edges this map

Both you and Oxford Hernia Clinic show up well around Headington in Oxford, but it comes first more often once you move away from your address.

We ran the same search from the same spots around your practice, so these two maps can be read side by side.

So you could come first in more of those spots, not only at the centre. The next question is who is reaching your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people find your website without knowing your name

Most people who reach your website from Google were not looking for you by name, though some do search 'giles bond smith'.

  • That is a strength. People can find you without having heard of you first.
  • People do make broader searches around Headington in Oxford, but your pages sit too far down for most people to see them.

So which searches are bringing people to you when they do not know your name?

The searches behind the numbers

No search we found is yet a clear route to new people

These are broad searches about general surgery rather than your name, and they all lead to your home page.

  • 'surgical group' leads to your home page, but the search record does not show where you appear, so we cannot say patients are seeing it.
  • 'general surgical' also leads to your home page, with no recorded showing place, so this is not yet a route we can say brings new people in.

The useful point is that these searches are about general surgery, your own field, but none we found is yet a clear way for someone around Headington in Oxford to find you.

Picture the patients searching for a surgeon in Oxford being able to find you.

Here is what already works well for you, and what we would fix first.

What we would fix first
  • Oxford Hernia Clinic comes up first more often than you on that same search.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?