We ran one search, dentist, from 25 spots around Cornmarket St in Oxford. You appear first right by your practice. Beyond that, you are far down the list in most spots. Each dot is one of those spots; Green means the practice is in the top three there.

So someone searching a little farther away may not come across you, even though people right by you can. Another practice nearby is already showing up in those farther spots.

Temple Street Dental Practice appears ahead both near you and further out, so people searching for a dentist around Cornmarket St in Oxford are more likely to see it before yours.

This is the same search from the same spots around Cornmarket St in Oxford, so the two maps read side by side.

That suggests a wider local presence is reachable around Cornmarket St in Oxford, and the next question is who is making it through to your website.

From what we found, people are not reaching your site through Google by searching your name. Some do find you through searches like 'oxford dental'. This is an estimate.

• That means new people can already find you when they search for a dentist around Cornmarket St in Oxford without knowing your practice name.
• Your website is already doing part of the hard work of being found, because at least one of those searches brings people to it.

So which searches are bringing those people to your website, and where do they land?

These are general dentist searches around Cornmarket St in Oxford. They lead to your home page, so new people are finding your practice through broad dental terms.

• 'oxford dental' shows up among the first results and leads to your home page.
• 'dentists oxford' also leads to your home page, but almost no one reaches you through it.

The clearest opening is general dentistry: someone nearby looking for a dentist can already come across you this way, so that is what to build on.