We ran the same search, Dentist, from 25 spots around Dunnock Way in Oxford. You are among the first three almost everywhere. You show first more often to the east and south, then drop in the north-west. Each dot is one of those spots; Green means you are in the top three there.

So someone in the north-west may not come across you, while your stronger nearby presence is worth protecting. How do you compare with a nearby practice?

Against Iffley Dental, both practices show up well, and you come first more often. That gives you a strong local base to build on around Dunnock Way in Oxford.

This is the same search, from the same spots around Dunnock Way in Oxford, so the two maps can be read side by side.

That makes your local map an asset: people nearby can find you. The next question is what happens when they tap through to your website.

People who reach your site through Google are not yet using your practice name. This is an estimate. We did see searches like 'dentist near me'.

• That means your name is not yet the search people use when they decide to look you up.
• The good part is that people nearby already find you on the map, even without your name.

So which searches are helping new people find you?

These searches are mostly for other dental practice names and your wider dental group, rather than for someone nearby looking for a dentist.

• 'rodericks dental partners' shows up among the first results and leads to your home page. That is more someone looking for the wider organisation than for your practice.
• 'dentist near me' shows up low on the first page, below the results most people click, and leads to your search page. It is seen by few people and brings almost no one.

The useful point is the gap. None of the searches we found that brings new people in is about finding a dentist around Dunnock Way in Oxford, so someone looking for local dental care does not arrive this way yet.