We ran one search, a surgeon, from 25 spots around Headington in Oxford. The map shows you are far down the list in most places, with no strong patch nearby. So someone searching on their phone around there is unlikely to come across you. Each dot is one of those spots; Green means you are in the top three there.

That is what the map looks like for you. A nearby practice, searched the same way, looks different.

From the same spots around Headington, Oxford Hernia Clinic shows up across much of the area, while your practice does not.

This is the same search from the same spots around you, so the two maps can be read side by side.

This suggests a wider local presence is reachable around Headington in Oxford; that makes the next question simple: who is actually reaching your website now?

This estimate suggests the searches we found do not include your practice name. We did see searches like 'branchial cyst', but not your name.

• That means people who already know you may still reach you another way, but none of the searches we found shows them looking for you by name.
• People are searching for problems you treat around Headington in Oxford, but your pages sit too far down for most people to see them.

So which searches are bringing people close to your website without your name?

These are searches about branchial cysts, which sit within your ENT and head and neck work. They lead to your branchial cysts page rather than to your wider surgical pages.

• For 'branchial cyst', your branchial cysts page shows up low on the first page. It is seen by few people and brings almost no one.
• For 'cyst branchial cleft', your branchial cysts page also shows up low on the first page. It is seen by few people and brings almost no one.

So the service in your own field that is starting to show is branchial cysts, but it is too low down to bring new people in. That gap is what matters when we set your priorities.