Private visibility audit

Mr Pablo Martinez-Devesa

Mr Martinez-Devesa, let’s look at your local visibility.

We ran the same search, surgeon, from 25 spots around Headington in Oxford. The map shows you are far down the list in most places, including near you, and you drop further out. This is weak almost everywhere we tested. Each dot is one of those spots. Green means the practice is in the top three there.

That may mean someone searching from most of those places does not come across your practice. So the next question is what patients nearby do see instead.

The comparison worth looking at

One nearby practice shows up more widely

Compared side by side, Oxford Hernia Clinic appears ahead both close to you and further out around Headington in Oxford.

This is the same search, made from the same spots around Headington in Oxford, so the two maps can be read together.

That suggests being found this widely around Headington in Oxford is possible, and the next question is how people are reaching your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

The searches we found reaching your website do not use your name, for example 'ent john radcliffe hospital'.

  • People who reach you through Google are finding you through what they need or where you work, not because they already know your practice.
  • Some of those searches already put your pages on the first page. Your website is doing part of the hard work of helping new people find you.

So which searches are bringing those new people to you?

The searches behind the numbers

New people reach you mainly through hospital searches

These searches are about sinus surgery recovery, tonsillectomy recovery, and ENT at the John Radcliffe, so they come from people looking for specific ENT care rather than your name.

  • 'ent john radcliffe hospital' shows up among the first results and leads to your home page, but this is a hospital search, not someone looking for your practice itself.
  • 'recovery from fess surgery' shows up low on the first page and leads to your nasal sinus surgery page. It is seen by few people and brings almost no one.

The clearest opening in your own field is sinus surgery: your page is already appearing for recovery questions, but only low on the first page. Someone looking for an ENT surgeon around Headington in Oxford is not reaching you this way yet.

The patients already searching sinus and tonsil surgery in Oxford could be finding you.

Here is what already works for you, and the few things we would fix first.

What we would fix first
  • For "surgeon" around Headington, you are far down the list in most spots tested.
  • Oxford Hernia Clinic comes up ahead of you on that same search.
  • "recovery from fess surgery" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?