Private visibility audit

Oxona Healthcare

Hello, let’s look at your local visibility.

A map was made by checking when someone nearby searches for a dermatologist from 25 spots around Headington in Oxford. Oxona Healthcare is strong almost everywhere, often first to the north and west, and it dips a little around the practice and further south. Each dot is one spot; Green means the practice is in the top three there.

This may mean people searching south of you could miss the practice, while your strong presence to the north and west is worth protecting.

The comparison worth looking at

Your map holds up nearby

On the same searches from the same spots around Headington in Oxford, you are level with Dr Chris Phillips, Dermatologist, which makes your local map a strength worth using.

This is the same search from the same spots around your practice, so you can read the two maps side by side.

That suggests your local map is an asset around Headington in Oxford, so the next check is your website, starting with whether both practices offer the same services.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people find your website without knowing your name

This estimate suggests most people reaching your site through Google did not already know Oxona Healthcare, with searches like 'mole removal' helping them find you.

  • Your website is already doing the hard part by helping people around Headington in Oxford find a Dermatologist before they know your name.
  • That means Google can introduce you to new people, not just existing patients or people sent by recommendation.

Next, look at the searches that bring people to you when they were not searching for Oxona Healthcare.

The searches behind the numbers

New people find you through dermatology searches

These are non brand searches for your dermatology services, including mole work, skin lesion treatment, wart treatment and people looking for a private dermatologist nearby.

  • 'private dermatologist near me' shows up on the first page of results and leads people to your home page.
  • 'mole removal' shows up on the first page of results and leads people to your mole removal page.

The clearest finding is that people around Headington in Oxford already find you for dermatology, especially general private dermatologist searches and mole related treatment, so that is the service area worth building on.

Picture the patients searching for mole removal in Oxford reaching Oxona first.

Real strengths here are worth keeping, and a few gaps are worth a look. Both sit side by side below, and all of it is workable.

Worth your attention
  • Close to the practice and in the streets to the south, Oxona slips below the first few names in those tested searches, so people looking from there may meet another name first.
  • The mole removal page already comes up for that search without anyone typing your name, but it sits just below the top, and people rarely scroll that far.
  • Ads are live on Facebook, Instagram and Google search, yet without following a tap through to a booked appointment it is hard to tell which ones bring patients, and a mobile test showed the main content takes a while to appear.

I used to run clinics myself, so this reads as two colleagues looking at the same page. None of it needs doing at once; each piece stands on its own.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?