Dermatologist around St Lukes Hospital, 4 Latimer Rd, Headington, Oxford: most dots north and west ranked 1, while the centre point and southern dots dipped to 2 to 4. Each dot is a tested search location; Green means top 3.
We can use this map to discuss the services and areas you want to focus on, then look at the nearby-practice comparison.

Around St Lukes Hospital, Oxona Healthcare shows stronger search positions than Dr Chris Phillips, Dermatologist, with more top cells to the north and west and weaker results south of the clinic.
Dermatologist searches in Headington, Oxford, centred on St Lukes Hospital, show this local pattern.
Check whether you and Dr Chris Phillips, Dermatologist focus on the same services, then use your website to support the comparison.

Semrush gives us a starting point for looking at your website’s presence in search.
The next useful question is which searches relate to the services you want to focus on.

Your sample centres on mole, blemish and minor-surgery searches, with one location-led page in the mix.
That makes mole removal a priority term for revenue-focused content. Please review the existing page first, then decide whether the copy, structure or calls to action need tightening.

Some of this is already working well and worth keeping. A few gaps sit alongside it, and each one can be addressed on its own.
I used to run clinics myself, so this call is simply two colleagues reading the same page together. Each of these gaps is workable on its own, in whatever order suits you.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.