Private visibility audit

Oxona Healthcare

Hello, let’s look at your local visibility.

We ran the same search, Dermatologist, from 25 spots around Headington in Oxford. You are among the first three almost everywhere. You are often first to the north and west, and lower around your own area and to the south. Each dot is one of those spots. Green means the practice is in the top three there.

Someone searching from the weaker spots may not come across you, while your stronger presence to the north and west is worth protecting. So what does a nearby practice show?

The comparison worth looking at

You lead them across the map

Both practices show up well, and you come first more often than Dr Chris Phillips; that gives you a strong local map to build on.

We ran the same dermatologist search from the same spots around your practice, so the two maps can be read side by side.

That keeps you ahead of them on the map, apart from the weaker spots. The next question is what happens when people reach your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people find your website without knowing your name

This estimate suggests most people who reach your site from Google were looking for care, not for you by name, with searches like 'mole removal'.

  • That is a real strength. It means your site speaks to people who need a dermatologist around Headington in Oxford and have not heard of you yet.
  • Those searches exist, but your pages sit too far down for most people to see them, so people with a phone in hand may not reach you.

So which searches are bringing those people closest to you, and where do they land?

The searches behind the numbers

New visitors rarely reach you this way

These are searches for your dermatology services, mainly mole checks and removal, wart treatment, cherry angiomas, keloid scars, and people looking for a private dermatologist around Headington in Oxford.

  • For 'private dermatologist near me', you show up low on the first page, below the results most people click. It is seen by few people and brings almost no one to your home page.
  • For 'ear lobe keloid removal uk before and after', you are beyond the first page of results, which most people never see. It leads to your keloid scars page.

Searches in your own field are there, but they sit too low to bring new people in yet. The demand is not the problem; where you sit on the page is.

Picture Oxford patients searching for mole or wart removal being able to find you.

Much of this is already working well and worth keeping. A few things are not yet, and each one can be worked on calmly, one at a time.

What we would fix first
  • Across those tested spots your presence is strong, though at some of them another name sits above yours, so a patient there may read that clinic before you.
  • Treatment searches such as mole removal and wart removal show low on the first page, and mole check near me opens a page written about St Albans, which can leave an Oxford patient unsure where you are.
  • A search for a private dermatologist near me leads to your home page, where someone may have to hunt for the treatment they came for, and those are visits your ads are already paying for.

I used to run clinics myself, so I would rather read this with you as two colleagues than present it. None of these is a big project; each can be taken on its own.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?