We ran the same search, a plastic surgeon, from 25 spots around Headington in Oxford. You are on the first screen in many spots. You are among the first three only right by you, and lower down in most nearby spots. Each dot is one of those spots. Green means you are in the top three there.

Where the map is weaker, someone searching nearby may not come across you. Close to you, you do have a presence worth protecting.

Isabel Teo Plastic Surgeon appears more often both close to your address and further out, so a person searching nearby is more likely to see that practice before yours.

This is the same search, from the same spots around Headington in Oxford, so the two maps can be read side by side.

That suggests a wider local presence is possible here. So the next question is simple: when people do reach your website, are they mostly already looking for you?

This estimate suggests most people reaching your site through Google already know your practice, often searching for your name.

• That usually means they heard of you first through a recommendation, walking past, or because they are already a patient.
• Someone nearby looking for a plastic surgeon around Headington in Oxford without your name in mind is making a different search.

So which searches bring in people who do not know your name yet?

These searches are for your treatments, mainly breast enlargement, botox, brow lift and liposuction, often tied to other places rather than Headington.

• 'breast enlargement high wycombe' shows up low on the first page, is seen by few people and brings almost no one, and leads to your High Wycombe page.
• 'endoscopic brow lift london' is beyond the first page of results, which most people never see, and it leads to your endoscopic brow lift page.

The searches we found are for plastic surgery treatments you do offer, but none is yet bringing new people around Headington in Oxford to your pages.