Private visibility audit

Matthew Potter | Plastic Surgeon

Hello, let’s look at your local visibility.

We ran one search, Plastic surgeon, from 25 spots around Headington in Oxford. The map shows you on the first screen in many spots. In most of the area, though, you sit below the top three. Each dot is one of those spots. Green means you are in the top three there.

That means someone searching from those weaker spots may not come across you, even nearby. So the next question is whether another nearby practice is easier to find.

The comparison worth looking at

One nearby practice shows up more widely

Close to you and further out, Isabel Teo Plastic Surgeon appears more often than you, so patients nearby are more likely to see them first.

This is the same search from the same spots around Headington in Oxford, so the two maps can be read side by side.

So a wider presence is possible around Headington in Oxford. But are people even searching for you by name?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

None of the searches we found uses your practice name. They are general ones, such as 'plastic oxford'.

  • That means people who already know you may be finding you another way, not by typing your name into Google.
  • The searches are there around Headington in Oxford, but your pages sit too far down for most people to see them.

So what are people searching for when they do not know your name yet?

The searches behind the numbers

Few new searches reach your pages

These are searches for plastic surgery in Oxford and for face and neck lift work, plus one search tied to Swindon.

  • 'cosmetic surgery swindon' shows up low on the first page. It is seen by few people and brings almost no one to your Swindon page.
  • 'deep plane face and neck lift' shows up beyond the first page of results and leads to your face and neck lift page, which most people never see.

The clearest opening is your face and neck lift work. People do search for it, but your pages sit beyond the first page, so someone nearby is unlikely to reach you this way yet.

Picture patients searching for a plastic surgeon in Oxford being able to find you.

Here is what already works for you, and what we would fix first.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?