We ran the same search, Orthodontist, from 25 spots around Headington in Oxford. You come up first across the map. That is a strong local presence. Each dot is one of those spots; Green means the practice is in the top three there.
This may mean people nearby are able to find you quite easily, so this is worth protecting. The next question is who reaches your website from search.

Against Oxford Orthodontics Practice, you both show up well around Headington in Oxford, and you come first more often. So patients nearby are more likely to find you than them.
This is the same orthodontist search from the same spots around Headington in Oxford, so the two maps can be read side by side.
Your map is doing its job here, so the next question is who is actually reaching your website.

This estimate suggests two kinds of visitor reach you through Google: people who search for you by name, and people who are looking for an orthodontist around Headington in Oxford.
So which searches bring those new people to your website?

These are searches for orthodontic treatment, mainly Invisalign, plus one broad search for an orthodontist around Headington in Oxford.
The strongest sign here is that your own field already brings new people in: when someone nearby searches for an orthodontist, your main page is there to be found.

Here is what already works well for you, and the one thing we would fix first.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.