We ran the same search, Oral surgeon, from 25 spots around Marston St in Oxford. Very close to you, you can come up first. Beyond that, you drop far down in most places. Each dot is one of those spots; Green means you are in the top three there.
That means people close by can find you, while from farther out they may not come across you. So who shows up out there?

Oxford Oral Surgeon appears more often both close to you and further out, so patients around Marston St in Oxford are more likely to see them on the map first.
This is the same search, from the same spots around Marston St in Oxford, so the two maps can be read side by side.
The spots where you fade out are not empty; someone is being seen there. So who reaches your website now: people who know you, or new people nearby?

This estimate suggests two groups reach your site through Google. Some already know you and search for your name. Others arrive without your name in mind.
So which searches bring people to you without the name?

These searches are about dental implants and losing a tooth. They lead to your implant pages or your home page.
The pages we found are about dental implants, not oral surgery itself, so someone looking for an oral surgeon around Marston St in Oxford does not arrive this way yet. That is the gap.

Here is what already works for you, and where we would start putting things right.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.