We ran the same search, a dentist, from 25 spots around Cowley Rd in Oxford. Right by Cowley Rd, the map shows you first. Away from there, you drop quickly and are far down the list in most spots. Each dot is one of those spots; Green means the practice is in the top three there.

From most of the tested spots, someone searching nearby may not come across you. Close to Cowley Rd, they still can. So who is showing up in those spots instead?

Across the same searches around Cowley Rd in Oxford, Temple Street Dental Practice appears ahead both near your address and further out.

This is the same search, made from the same spots around Cowley Rd in Oxford, so the two maps can be read side by side.

So the wider reach around Cowley Rd in Oxford is there to be had. What are people typing when they look for a dentist there?

None of the searches we found used your practice name. The ones we did find are other searches, such as 'east oxford dental clinic' around Cowley Rd in Oxford.

• That means people who already know you may search in looser ways, and someone nearby looking for a dentist is not searching for your name at all.
• So it is those other searches, not your name, that decide whether someone nearby finds you.

So how far do those other searches actually get you?

These searches are about general dentistry and dental care around Oxford. The ones we found are not where most people will see them.

• 'oxford brookes dentist' is beyond the first page of results, so most people never see it, and it leads to your home page.
• 'east oxford dental clinic' is beyond the first page of results, so most people never see it, and it leads to your home page.

Someone looking for a dentist around Cowley Rd in Oxford does not arrive on your pages this way yet. That is the gap worth closing first.