We ran the same search, a dentist, from 25 spots around Moreton Rd in Oxford. You appear first right by your practice. Beyond that, you are far down the list in most tested spots, with only a small strong area nearby. Each dot is one of those spots; Green means the practice is in the top three there.

So someone searching a little way away may not come across you, while people very near you still can. That raises a simple question: who is being found instead?

Oakthorpe Dental appears both close to you and further out, so patients nearby are seeing it more often than your practice.

This is the same search from the same spots around Moreton Rd in Oxford, so the two maps can be read side by side.

This suggests a wider local presence is reachable around Moreton Rd in Oxford. The next question is who is reaching your website now, and whether they already know you.

About half the people who reach your site through Google were searching for you by name, like 'moreton dental'. This is an estimate.

• That means some had already heard of you, through a recommendation, walking past, or because they are already a patient.
• The other half search for a dentist around Moreton Rd in Oxford without your name, but your pages sit too far down for most people to see them.

So which searches bring those people here when they do not know your name?

These are general dentist searches around Moreton Rd in Oxford, and both lead to your home page rather than a treatment page.

• For 'dentist summertown' you are on the first page, but low enough that few people scrolling ever get to you.
• For 'dentist summertown oxford' it is the same picture: on the page, but below where most people stop looking.

The useful sign is that general dentist searches already reach your home page at all. They just land too low down for most people to find you there.