We ran the same search, a Pediatric dentist, from 25 spots around Beaumont St in Oxford. You show first in most of them, and among the top three almost everywhere. That is strong across this map. Each dot is one of those spots; Green means the practice is in the top three there.

So people nearby can find you across most of central Oxford, a local presence worth protecting. But who is reaching your website?

Against Leys Dental Practice, you show up more widely, so someone nearby looking for a paediatric dentist is more likely to be able to find you.

This is the same search from the same spots around Beaumont St in Oxford, so the two maps can be read together.

That makes your local map an asset around Beaumont St in Oxford. The next question is whether your website helps those nearby searches reach the right page.

Through Google, most people reach your site without already knowing your name, often through searches like 'braces for students'. This is an estimate.

• So someone nearby who needs braces can find you without hearing your name first. Your website is already doing the hard part.
• That means Google is not only catching people sent by a recommendation or an existing patient. It is also introducing you to new people nearby.

So which searches bring those new people to your website?

These searches are about braces treatment and braces questions, including student braces, NHS braces, costs and overbite information.

• 'braces for students' shows up among the first results and leads to your student braces page for Oxford.
• 'whats an overbite' sits low on the first page, so it brings almost no one to your overbite explanation page.

The useful thing here is that new people reach your own orthodontic pages, not your pediatric dentistry pages. Someone looking for a pediatric dentist around Beaumont St in Oxford does not arrive this way yet.