We ran the same search, a dermatologist, from 25 spots around St Johns Court in Manchester. You come up first at your own address. Beyond that, you are far down the list in most surrounding spots. Each dot is one of those spots; Green means the practice is in the top three there.

For someone searching from most nearby spots, your practice may not come up on their screen. That raises a simple question: who is showing up nearby instead?

Against Dr Nicole Dermatology, you appear weaker across the surrounding spots, so patients nearby are more likely to see them first.

We ran the same search from the same spots around St Johns Court in Manchester, so the two maps can be read side by side.

This suggests a wider local presence is reachable around St Johns Court in Manchester. That leads to the next question: who is reaching your website now?

From what we found, people reaching your site through Google are not searching for your practice by name.

• That means people who already know you may still search in other ways, after a recommendation, walking past, or hearing about you from an existing patient.
• When someone nearby searches for a dermatologist around St Johns Court in Manchester without your name, that is a different search again.

So what are those other searches, and which pages do they reach?

These are searches from people who do not know you yet. Here, the only service search we found is for Profhilo, which leads to your Profhilo Structura page.

• 'profhilo' leads to your Profhilo Structura page, though we cannot tell where it shows or whether anyone sees it.

What stands out is the gap: the page that may reach new people is about Profhilo, one service you offer. Someone looking for a dermatologist around St Johns Court in Manchester does not arrive this way yet.