Private visibility audit

Annie Meharg

Annie, let’s look at your local visibility.

We ran the same search, a dermatologist, from 25 spots around St James's Square in Manchester. Close to you, you appear among the first three. Farther out, you are still on the first screen in many spots, but below the first three in most. Each dot is one of those spots; Green means the practice is in the top three there.

Away from your immediate area, someone searching from there may not come across you, even though you have a strong patch close to you. So who is being seen nearby?

The comparison worth looking at

One nearby practice shows up more widely

Against Dr Nicole Dermatology, you hold your ground close to your address, but further out they appear where you do not.

It is the same search from the same spots around St James's Square in Manchester, so the maps read side by side.

This suggests a wider local presence is reachable around St James's Square in Manchester. So how are people finding your website today?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

From what we found, people reaching your site through Google are not searching for your practice by name. Searches like 'mole mapping' are bringing them in.

  • That means your website is already helping new people around St James's Square in Manchester find you, before they have heard of your practice.
  • For a patient with a concern on their phone, that is the hard part: being able to find you when they search for the help you offer.

So which searches are bringing those new people to your site?

The searches behind the numbers

New people find you through mole searches

These are searches for mole checks, mole mapping, mole removal and full body skin checks, so they come from people looking for dermatology help around St James's Square in Manchester.

  • 'mole check' shows up among the first results and leads to your home page, so someone worried about a mole can reach your practice straight from that search.
  • 'mole removal near me' shows up among the first results and leads to your Birmingham page, so someone nearby may reach the wrong location page first.

The strongest finding is that mole check and skin check searches already bring new people to your dermatology pages, so mole assessment is the service already worth building on.

Picture the patients searching for mole checks in Manchester being able to find you.

Here is what is already working for you, and where we would start first.

What we would fix first
  • For "dermatologist" around St James's Square, you sit below the first three in most spots tested.
  • Dr Nicole Dermatology comes up ahead of you on that same search.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?