We ran the same search, Dermatologist, from 25 spots around City Rd E in Manchester. You are among the top three almost everywhere. Very close to you, you often show first, then in north central Manchester you drop lower down the first screen. Each dot is one of those spots. Green means the practice is in the top three there.

This suggests people nearby can often find you, while further into north central Manchester you sit lower down. That makes the comparison with one nearby practice worth seeing.

Against Manchester Dermatology Clinic, both practices show up well. You are strong close to your practice, but it comes first more often further out around City Rd E in Manchester.

This is the same search from the same spots around your practice, so the two maps can be read side by side.

So there is room to be found further out around City Rd E in Manchester. The next question is how new patients find your website in the first place.

Most people who reach your site through Google were not looking for you by name. It is an estimate. Some arrive from searches like 'dermatologist manchester'.

• A person with a skin concern can find you around City Rd E in Manchester without already knowing your practice or hearing your name first.
• That means your website is already doing part of the hard work of being found by new patients, not only people sent your way.

So which searches bring those new people to you, and where do they land?

These are searches by people who do not know your name yet. They group into general dermatology and skin tag removal.

• 'dermatologist manchester' shows up among the first results and leads to your home page, so a new patient looking for a dermatologist can reach your practice.
• 'skin tag removal' shows up low on the first page, so your skin tag and wart removal page is seen by few people.

The clearest opening is dermatology itself: when someone nearby searches for a dermatologist, they can already reach your home page, and that is worth building on.