We ran the same search, Plastic surgeon, from 25 spots around Wythenshawe in Manchester. You show on the first screen in many spots, and you are among the first three only very close to you. Away from there, especially north and east, you drop well below that in most places. Each dot is one of those spots; Green means you are in the top three there.

So someone searching a little further away may not come across you, while people very near you still can. That raises a simple question: who is showing up there instead?

Compared with your practice, Macys Plastic Surgery appears both right by your address and further out around Wythenshawe, so people searching nearby are more likely to see it.

We ran the same search from the same spots around you, so these two maps can be read side by side.

That shows a wider reach around Wythenshawe is possible. So who is reaching your website now?

Most people who reach your site through Google were not looking for you by name. It is an estimate, and some still arrive by searching your name.

• That matters because a person nearby looking for a plastic surgeon around Wythenshawe in Manchester can already find you without having heard of your practice.
• Your website is already doing part of the hard work of being found, because some searches without your name bring people to your pages from the first page.

So which searches are already bringing those new people to you?

These are searches for facial plastic surgery services you offer, including lip lift, eyelid surgery, chin implant and buccal fat removal.

• 'lip lift surgery' shows up among the first results and leads to your lip lift page.
• 'buccal fat removal' sits low on the first page and brings almost no one to your buccal fat removal page.

The clearest opening is facial plastic surgery. Searches for lip lift, eyelid surgery and chin implant already reach your pages, so someone nearby can find you for those treatments.