Private visibility audit

Gerard Lambe

Mr Lambe, let’s look at your local visibility.

We ran the same search, a plastic surgeon, from 25 spots around Barlow Moor Rd in Manchester. You appear first or among the top three around Barlow Moor and West Didsbury. Farther north, east and south, you drop lower on the first screen. Each dot is one of those spots; Green means the practice is in the top three there.

From those weaker areas, someone searching nearby may not come across you. Closer to you, you have a presence worth protecting. That leads to a simple question: who else shows up nearby?

The comparison worth looking at

One nearby practice appears more widely

Close to you and further out, Macys Plastic Surgery shows up more often than you do.

We ran the same search from the same spots around Barlow Moor Rd in Manchester, so the two maps can be read side by side.

If they can be found across those areas, so can you. The next question is who is actually reaching your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

People reaching your site through Google are not yet searching for your name. This is an estimate. One search we did find was 'katie price surgery'.

  • That means people who land on your site are finding a page for something specific, not looking for your practice by name.
  • Your website is already doing part of the hard work of being found around Barlow Moor Rd in Manchester, even by people who do not know you yet.

So what are those people searching for, and which pages do they reach?

The searches behind the numbers

New people find you through one plastic surgery page

These searches are all about celebrity cosmetic surgery. They lead to the same plastic surgery page, rather than to your main treatment pages.

  • 'katie price surgery' shows up among the first results and leads to your page about Katie Price's cosmetic surgery journey.
  • 'plastic surgery katie price' shows up among the first results and leads to the same page, so this is the route new visitors can actually take.

The page already bringing new people is your Katie Price story, not your treatment pages. The question now is what to build on first.

Near the practice, patients searching for a plastic surgeon can already find you.

Here is what is already working for you, and where we would start next.

What we would fix first
  • Macys Plastic Surgery comes up ahead of you on that same search.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?