Private visibility audit

James Murphy

Dr Murphy, let’s look at your local visibility.

We ran the same search, Plastic surgeon, from 25 spots around The Pines in Manchester. The map shows you among the first three almost everywhere. That means someone nearby is usually able to find you. Each dot is one of those spots; Green means the practice is in the top three there.

That is a strong local presence worth protecting. The next question is what one nearby practice manages in the same search.

The comparison worth looking at

Your map holds up nearby

Against the nearby practice, you are level overall. Both show up well, which gives you a solid local base to build from.

This is the same search from the same spots around The Pines in Manchester, so the two maps can be read side by side.

That makes your local map an asset here. The next question is what people see, and do, when they reach your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

From the searches we found, people reaching your site through Google are not using your practice name. This is an estimate. One search we did see was 'mummy makeover'.

  • That means none of the searches we found starts with someone already knowing your practice by name from a recommendation, walking past, or being an existing patient.
  • It also means your website is already doing part of the hard work of being found when someone around The Pines in Manchester searches for a plastic surgeon without knowing your name.

So which searches are bringing those new people to you?

The searches behind the numbers

Mummy makeover searches already bring in new people

These are searches for plastic surgery services you offer. They group around mummy makeover, with one search about tummy tuck costs.

  • For 'mummy makeover', you show up among the first results and the search leads straight to your mummy makeover page.
  • For 'tummy tuck cost uk', you show up low on the first page, so your tummy tuck cost page brings in almost no one.

The clearest opening is mummy makeover. It is already bringing new people looking for plastic surgery around The Pines in Manchester to your own page, so that is the service worth building on.

Picture the patients searching for your procedures in Manchester being able to find you.

Much is already in place, so here is what works and what we would fix first.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?