Private visibility audit

Andrea Marando

Mr Marando, let’s look at your local visibility.

We ran one search, a plastic surgeon, from 25 spots around you in Manchester. The map shows you are far down the list in most spots. Each dot is one of those spots; Green means you are in the top three there.

From those areas, someone searching for a plastic surgeon may not come across you on the map. So it helps to compare that with one nearby practice.

The comparison worth looking at

One nearby practice shows up more widely

Against Dr Kian Plastic Surgery, you appear well at some nearby spots, but they show up more widely across the area we tested in Manchester.

This is the same plastic surgeon search, made from the same spots around you, so the two maps can be read side by side.

That suggests a wider local presence is reachable here. The next question is what people are searching for when they do find you.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

The searches that bring people to your site use other terms, such as 'mia femtech'. None of them uses your name.

  • So a patient who already knows your name may still find you another way, while someone nearby looking for a plastic surgeon is making a different search.
  • Your website is already doing part of the hard work of being found in Manchester when people search without knowing your name first.

That leads to the next question: which searches bring those new people to you?

The searches behind the numbers

New visitors reach you through breast searches

These searches group into breast enhancement and breast fat transfer.

  • For 'mia femtech', you show up among the first results, leading to your page about MIA Femtech breast enhancement in the UK.
  • For 'fat transfer boob job', you show up low on the first page, so few people see it, leading to your page on fat grafting for the breasts.

The clearest opening is breast enhancement. That is where someone new to you can already land on your pages in Manchester.

Picture the patients searching for your procedures in Manchester being able to find you.

Here is what is already working for you, and where we would start.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?