Private visibility audit

Reza Nassab

Mr Nassab, let’s look at your local visibility.

We ran one search, a plastic surgeon, from 25 spots around Owen St. in Manchester. The map shows you on the first screen in many spots, but below the top three in most. So you have some presence nearby, but it is weak across most of the area. Each dot is one of those spots. Green means you are in the top three there.

Where the map is weak, someone searching from there may not come across you. The stronger spots are worth protecting. So what does one nearby practice show on the same search?

The comparison worth looking at

One nearby practice shows up more widely

From the same spots around Owen St. in Manchester, Dr Kian Plastic Surgery appears ahead of you, including close to the address.

This is the same search from the same spots, so the two maps can be read side by side.

That suggests a wider local presence is reachable around Owen St. in Manchester. The next question is who reaches your website now, and whether they already know your name.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people find your website without knowing your name

Most people who reach your website through Google were not searching for you by name. That is an estimate.

  • Some people find you before they have heard of you. Your website is already doing part of the hard work around Owen St. in Manchester.
  • That matters when someone nearby searches for a plastic surgeon on their phone and reaches your pages without knowing your practice name.

The next question is which searches bring those new people to your pages.

The searches behind the numbers

New searches point mainly to breast pages

These are searches about breast shape and size, plus a few about BBL and labiaplasty. They lead to your own pages, all treatments you already offer.

  • 'fake tits' shows up low on the first page, so few people see it and almost no one reaches your page comparing fake and real boobs.
  • 'bbl' is beyond the first page of results, so most people never see it, and it leads to your Brazilian butt lift page.

We did not find a plastic surgery search that already puts one of your treatment pages among the first results, so new patients around Owen St. in Manchester are not finding you this way yet.

Picture the patients searching for your procedures in Manchester being able to find you.

Two short lists below: what already works well, and where we would start.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?