Private visibility audit

Kian Tan

Dr Tan, let’s look at your local visibility.

We ran the same search, a plastic surgeon, from 25 spots around City Rd E in Manchester. The map shows you among the first three almost everywhere. That is a strong presence nearby. Each dot is one of those spots. Green means the practice is in the top three there.

This suggests people nearby can usually find you, and that presence is worth protecting.

The comparison worth looking at

Your map holds up well nearby

Against Reza Nassab Plastic Surgery Manchester, your practice is ahead across the spots we checked around City Rd E in Manchester.

We ran the same search from the same spots around your practice, so these two maps can be read side by side.

That makes your local map an asset here. The next question is what people find when they tap through to your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

The Google searches we found reaching your site do not use your practice name. Searches like 'tummy tuck' suggest people arrive another way.

  • They are searching for the treatment they want, like 'tummy tuck', not for you by name.
  • The good news is your website is already being found by people who do not know you.

So what are those people actually searching for, and which pages do they reach?

The searches behind the numbers

New visitors search for plastic surgery treatments

These are searches by people who do not know your name yet. They group around plastic surgery treatments, including body surgery, breast surgery and cosmetic surgery more broadly.

  • 'tummy tuck' leads people to your home page, though we cannot yet tell how many find you that way.
  • 'breast implants' also leads to your home page, and again we cannot tell how many patients nearby it reaches.

The searches we found are in your own field, especially tummy tuck and breast implants. The gap is that we cannot yet tell whether patients nearby actually see these pages when they search.

Picture the patients searching for your procedures in Manchester being able to find you.

Here is what is already working for you, and the one thing we would fix first.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?