We ran one search, an Orthopedic surgeon, from 25 spots around Christie Way in Manchester. The map shows you are far down the list in most places. You are a little higher nearby, then drop further away. Each dot is one spot; Green means your practice is in the top three there.

This may mean someone nearby often does not come across you, especially a little further out. So who is showing up in those places instead?

For the same search, OrthTeam Centre appears both close to your practice and further out, so it is the name patients are more likely to see.

This is the same search, made from the same spots around Christie Way in Manchester, so the two maps can be read side by side.

One name is already being seen across the whole area; the question worth asking next is whether patients are looking for yours.

In this estimate, none of the searches we found uses your name. People reach your site through searches like 'knee muscles' instead.

• So a patient nearby with knee pain who has never heard of you can still find a helpful page on your website.
• That matters because being found without your name is the hard part, and your website is already doing some of it.

So what are those searches, and where do they take a patient on your website?

These searches are about knee anatomy and imaging rather than finding a knee surgeon, and they lead people to your information pages on muscles, tendons and x rays.

• For 'knee muscles', you show up among the first results, leading people to your page about the muscles and tendons around the knee.
• For 'knee xray', you show up low on the first page, so it brings almost no one to your x rays page.

What already brings new people is knee anatomy information. Someone looking for a knee surgeon around Christie Way in Manchester does not arrive this way yet, so that is the gap to keep in mind.