We ran the same search, a surgeon, from 25 spots around Barlow Moor Rd in Manchester. The map shows you are far down the list in most spots. You are already low close by, and drop further as the search moves out. Each dot is one of those spots; Green means the practice is in the top three there.

Where the map is weak, someone searching nearby may never come across you. So the next question is who does show up in those spots instead.

Manchester General Surgery appears strongly both close to you and further out, which shows patients nearby are seeing it more often on this map.

This is the same search from the same spots around your practice, so the two maps can be read side by side.

That suggests those top spots around Barlow Moor Rd in Manchester are not out of reach. The next question is how many people are looking for you by name.

None of the searches we found used your practice name, which suggests people are not reaching your site by looking for you directly.

• People who reach you have heard of you another way, through a recommendation or because they are already your patient.
• Someone nearby searching for a surgeon without your name is making a different search, and your pages sit too far down for most people to see.

That leaves one question: what do people search for before they know your name?

These are searches about gallstone treatment, bile duct stones and gallbladder removal. They lead to your home page or your bile duct stones page, so they are about services you do offer.

• For 'bowel duct stone', you are beyond the first page of results, so most people never see your bile duct stones page.
• For 'remove gall stones', you are beyond the first page of results, so most people never see your home page.

The important point is that the searches we found are in your own gallstone field, but none is among the first results. So someone looking for gallstone care around Barlow Moor Rd in Manchester is not reaching your pages this way yet.